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Program strategy
Define objectives, target partner profiles, GEOs, products and success metrics.
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An affiliate program is a commercial and operational product offered to partners.
Partners need a credible offer, transparent conditions, functioning tracking, timely communication and evidence that traffic can be monetized fairly.
I help define the proposition, payout logic, attribution, validation rules, reporting and internal ownership required before recruitment begins.
For existing programs, the review can focus on partner activation, dormant relationships, traffic quality, communication and the gap between promised and actual operating conditions.
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Scope of work
02
Commercial model
Structure CPA, CPL, revshare or hybrid terms around real unit economics.
03
Tracking and attribution
Specify events, attribution, postbacks, validation and reporting requirements.
04
Partner recruitment
Build outreach criteria, materials, positioning and qualification workflow.
05
Onboarding and communication
Create expectations, traffic descriptions, launch steps and support processes.
06
Program optimization
Review activation, partner concentration, quality, caps, payouts and operational friction.
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What the engagement can deliver
Affiliate program blueprint
Commercial and tracking requirements
Partner profile and outreach plan
Onboarding materials
Reporting framework
Launch or optimization roadmap
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A practical working process
STEP 01
DiscoveryDefine the problem, business model, systems and decision required.
STEP 02
Data reviewInspect campaign data, tracking, workflows and relevant commercial context.
STEP 03
Action planPrioritize fixes, tests and implementation requirements by impact.
STEP 04
ExecutionSupport implementation, validation and the next optimization cycle.
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Who this is for
For advertisers building a program or trying to make an existing one productive.
The consulting can support digital products, subscriptions, lead-generation businesses, ecommerce companies and vertical-specific advertisers with a suitable partner opportunity.
Designed from both network and traffic perspectives.
A strong program must make sense to the advertiser and to the partner expected to send traffic. I use both perspectives when reviewing conditions and operations.
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Frequently asked questions
Can you recruit publishers directly?
Recruitment support can include strategy, materials and outreach process. Direct execution depends on scope and market.
Can you review our payout model?
Yes, using available unit economics, validation, quality and partner competitiveness.
Do we need a network or in-house platform?
That depends on control, resources, partner base and technical requirements. The engagement can compare options.
Can you help hire an affiliate manager?
Yes. I can help define the role, score candidates and create the operating framework they will inherit.
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Related specialist services
Loskutov Digital Solutions
Contact
Describe the business, current traffic or campaign setup, and the decision you need help making.