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Campaign structure
Build naming, segmentation, budget and testing structures that expose what is working.
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Scaling is not increasing the budget. It is preserving unit economics while volume changes.
A campaign that works at €500 per day can fail at €2,000 because inventory, audience quality, attribution and funnel behaviour change with scale.
I review the relationship between source, placement, creative, landing page, offer, conversion event and revenue. The goal is to separate real performance from blended averages and delayed reporting.
The result is a practical media buying system: clear test hypotheses, reliable tracking, loss limits, scaling thresholds and reporting that supports decisions rather than merely recording them.
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Scope of work
02
Traffic-source analysis
Compare placements, devices, GEOs, audiences and quality signals instead of relying on one blended KPI.
03
Creative and landing flow
Identify message mismatch, weak pre-landers and conversion friction across the acquisition journey.
04
Tracking validation
Check click IDs, pixels, postbacks, attribution windows and spend-to-revenue reconciliation.
05
Scaling framework
Define when to increase budgets, duplicate, expand GEOs or stop before losses compound.
06
Reporting and decisions
Create practical views for ROI, ROAS, CPA, EPC, CVR and cohort performance.
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What the engagement can deliver
Campaign account and data audit
Source and placement performance map
Testing backlog ranked by impact
Budget and loss-control framework
Tracking discrepancy findings
Scaling plan with measurable thresholds
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A practical working process
STEP 01
DiscoveryDefine the problem, business model, systems and decision required.
STEP 02
Data reviewInspect campaign data, tracking, workflows and relevant commercial context.
STEP 03
Action planPrioritize fixes, tests and implementation requirements by impact.
STEP 04
ExecutionSupport implementation, validation and the next optimization cycle.
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Who this is for
For businesses, affiliate teams and solo buyers who have traffic but lack a repeatable decision system.
This is useful when performance is unstable, reporting is fragmented, teams disagree about what to scale, or a buyer needs an experienced second opinion before committing more budget.
Hands-on operations rather than generic media planning.
The work is grounded in campaign setup, tracking, traffic analysis, monetization and day-to-day optimization. Recommendations are connected to the data you can actually collect and the changes your team can actually execute.
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Frequently asked questions
Which traffic sources can you review?
The framework applies across Meta, Google, native, push, display and affiliate traffic, subject to the data available.
Can you work with our existing buyer?
Yes. I can audit independently, support a buyer with analysis or help define a shared operating process.
Do you guarantee campaign profitability?
No ethical consultant can guarantee market outcomes. I provide a stronger measurement and decision process designed to reduce avoidable waste.
Are meetings possible in Amsterdam?
Remote delivery is standard, with in-person meetings possible in Amsterdam, Purmerend and nearby areas when practical.
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Related specialist services
Loskutov Digital Solutions
Contact
Describe the business, current traffic or campaign setup, and the decision you need help making.